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ItsEasyY
About Us
when your brand knows its WHY, execution becomes powerful, repeatable, and impactful.
Most brands chase tactics. We build alignment.The extra “Y” represents clarity, direction, and intention. Because when you understand your WHY, every decision gets clearer. Every message becomes sharper. Every piece of content moves with purpose.
Clarity first. Excellence always.
Most businesses struggle, not because they lack content, but because they lack clarity and consistency. We help brands move from chaotic marketing to clear, strategic storytelling.
Our Mission
To simplify marketing for serious businesses, and grow with intention to reach the future they want!
Our Vision
To become the go-to growth partner for service-based businesses ready to scale with clarity, intention, and strategy.
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Process
Our SOlutions
At the intersection of vision and execution, we bringcreative ideas team transforms concepts intocompelling narratives,
Steps
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Discovery & Direction
We start by understanding your business at its core...where you’ve been, where you are now, and where you want to go. We dive into your goals, audience, offers, positioning, past marketing efforts, and what’s worked (and what hasn’t). Then we analyze the market, competitors, and opportunities to create real clarity.
- Define priorities & objectives
- Understand your revenue goals & constraints
- Identify what’s missing & why things haven’t worked before
- Establish a clear direction instead of guessing
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Strategy & Blueprint
Once we know the destination, we build the roadmap. This is where we turn clarity into structure. We determine messaging, positioning, offers, content direction, campaigns, and systems that will actually get you results.
- Brand positioning clarity
- Content strategy + messaging framework
- Marketing roadmap
- Campaign concepts + execution plan
Build, Create & Execute
Now we bring the plan to life. We build systems, create content, launch campaigns, produce video assets, and develop the infrastructure needed to grow without chaos or random tactics.
- Build content + execution systems
- Produce high-quality creative + storytelling assets
- Launch campaigns, workflows, and execution plans
- Ensure alignment between every piece of marketing
Optimize, Scale & Support
We don’t “set it and forget it.” We measure what matters, refine what needs improving, and scale what’s working. The goal isn’t activity, it’s growth, profitability, and sustainability.
- Performance tracking + analysis
- Continuous optimization
- Strategic adjustments as you grow
- Long-term partnership and leadership support
By far the most talented group and creative production company we’ve worked with! Understands the marketing aspect as well and helped us execute very successful campaigns with the content! Highly recommend working with Eric if your brand needs that extra creative edge to take your marketing to the next level
Jheen Oh
CEO | SUSOSU WATER
Eric did a wonderful job creating several videos for our website. His work is professional. He did the job on time and was a pleasure to work with.
Intellectual Medicine
Health Care
I think one thing we all need these days when promoting content is valuable content. I have come to Eric so many time in the last few years with project ideas and request. Not only has he always come through, but the timelines and professionalism brings me back everytime. I think one thing that keeps me coming back as well is the creativity here. It’s nice when you can give someone just an idea and they can turn it into a masterpiece!
Pat Hollo
Client
Mr. Eric Shaw was a professional from Day1.
He shared with me when and what would be done when taking photographs, in order to prepare to sell our home.
He was punctual and was very detailed with each room. We were especially impressed with the outside drone photography.
Mr. Shaw was also so supportive helping me actually get the pictures online... I would say that is going “above and beyond”.
I would hire Mr. Shaw immediately with no hesitation for my next professional photo shoot needs.
Thank you, Mr. Shaw for your excellent work.
John and Wanda Holloway.
Holloway Family
Real Estate
It's a pleasure to have you and your talents on the Ball Side Middle team! Your creative visual artistry has added a unique touch to our documentary and side projects. Highly recommended!!
Ball Side Middle LLC
Documentary
We manufacture professional plastering products & struggled to market them effectively until we partnered with Eric. He didn’t just create content, he built a strategy that drove real awareness & leads in Brisbane! Exceptional service, cheers Eric!
Adrian
Pro Plaster Products
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